This book bridges the gap between basic memory research and mnemonic applications through a careful analysis of the processes that underlie effective memory aids.

The Greeks invented them.

This 2nd edition includes a lengthy and in-depth case study showing step by step how to apply mnemonics to a study topic.

" This attitude was not completely justi fied, however, given the theoretical insights from the work of such imagery and mnemonics pioneers as Gorden Bower, Allan Paivio, and William Rohwer.

In this tip filled book, the reader will learn the following techniques: - number/rhyme technique - number/shape technique - ABC technique - memorization through music - room visualization technique - mental journey - acronyms - acrostics - ...

USE IT OR LOSE IT This little volume has been designed as a self-help tool for anyone intent on improving his or her memory skills.